For Jackie and Tanawat, founders of Sunny’s Slow Made Goods, creativity is deeply woven into family life. Days spent camping, coordinating family fits and sharing meals with friends flow seamlessly into moments of designing items and curating brand content. Slow living and the quiet pace of raising their son shape their work, providing a sense of calm and purpose. In the early months of parenthood, as life adjusted, they also found new clarity. Since then, their creative projects have grown alongside their online presence, with each step deepening their commitment to connection, creativity, and the outdoors.
In this conversation, Jackie and Tanawat reflect on how becoming parents reshaped their sense of ambition, why community now sits at the heart of what they do, and how small, meaningful moments continue to shape both family life and creative work.
Becoming parents often shifts creativity in unexpected ways. How has having Sunny shaped both your creative work and your approach to everyday life?
Becoming parents definitely pushed us to be more creative, more efficient and more intentional with how we spend our time. Looking back, everything we’ve done creatively actually happened after becoming parents. We became content creators, started our own brand and went on so many camping trips with Sunny. Before parenthood, a lot of those things felt unattainable. It’s funny that now, in the season of life where we have the least free time, we’ve probably been our most creative. Slowing down in that first year gave us space to reflect on what we actually wanted from life, and that clarity really shaped what we’ve built since, both creatively and as a family.
Sunny’s Slow Made Goods is rooted in nature, slow living and community. How does that philosophy show up in your parenting and day-to-day family rhythm?
Our love of nature and camping naturally carries into how we parent. We try to stay relaxed, not sweat the small stuff and focus on creating a calm, supportive environment where Sunny can grow at his own pace. On weekends especially, we prioritise connection. Breakfast together, maybe a coffee stop and babycino, then the playground or beach. We love to laugh together, so the whole day usually ends up feeling like connection more than anything.
Sunny’s at such an imaginative age. How is his curiosity influencing you creatively, from everyday play through to projects like making clothes for him?
It’s honestly the best age. He’s really into superheroes right now and rotates through costumes daily. Seeing how much joy he gets from that energy definitely motivates us creatively. It reminds us not to take things too seriously.
Making clothes for him started quite organically. Tanawat loves Japanese denim and decided to make Sunny a pair of selvedge jeans so we could all match. The first video reached far more people than we expected and gave him the push to keep going. We secretly love a family matching outfit moment.
You’re currently city-based in Sydney but drawn strongly to nature. Does that tension inspire your work, and how has parenthood shaped your definition of success?
Yes, 100%. Living in Sydney definitely makes us crave nature more. We try to get out of the city as much as possible for camping or travel, and long-term, we would love to move somewhere more rural. Parenthood has really shifted what success means for us. It’s less about individual achievements now and more about building a good life for us as a family.
“Finding balance between work, creativity and quality time together is the goal. It’s always a juggle, but the memories we’re making together are what feel most meaningful.”
Building a brand while raising a child is intense. What have you learned about each other through doing both at once?
Honestly, there are so many things we’ve learned about each other through both the brand and becoming parents. Probably the biggest is understanding that we’re different people with different personalities and experiences, but we’re working toward the same goal. Disagreements happen, plenty of them, but remembering that shared purpose makes it easier to resolve things and keep moving forward together.
For parents wanting more creativity or calm in family life, what’s one small change that’s made a big difference for you?
Always having something fun on the calendar has made a huge difference for us. A camping trip, catching up with friends or hosting a Little Campers Lunch gives us something to look forward to and breaks up the routine. Even when we feel busy or tired, pushing ourselves to go usually resets everything. It gives us space to breathe, reconnect and often sparks new creative energy.
What do you hope Sunny takes from growing up around creativity, craft and the outdoors?
We hope he keeps that love of nature and adventure, ideally still camping with us when we’re old and retired. More than anything, we want him to feel confident being himself and following whatever genuinely makes him happy, creative or otherwise.
