Meet Jain, the all-ages golf brand bringing playful vibes to the green.

We recently stumbled upon Jain, a newcomer to the golf world, and it was love at first sight. Founded by Chris Hovsepian, the brand is on a mission to shake off any old-school views of the sport and create a more welcoming, vibrant and fun experience for all ages. With just a quick scroll through Jain’s Instagram, it’s clear that they’re doing things differently. This isn’t about exclusivity or tradition for tradition’s sake; it’s about community, creativity, and reshaping golf as a sport for all, from seasoned players to total beginners, kids included.

A huge part of Jain’s appeal comes from its illustrated mascot, a charming little golf ball with an oversized personality. It wouldn’t feel out of place in a Saturday morning cartoon, and that’s precisely the point. Golf can sometimes take itself a little too seriously, but Jain is flipping that narrative with a lighthearted, playful approach. But there’s more to the brand than its fun aesthetic. Jain’s apparel, featuring retro-inspired designs, relaxed fits, and bold colours, moves away from stiff, traditional golf wear, making it just as fitting off the course as it is on. By embracing modern, easygoing styles, the brand makes golf feel fresh and accessible for younger generations.

Beyond the clothes, the brand is making a real impact where it matters most: on the ground. In Los Angeles, they’ve been running kids’ golf lessons, giving young players a chance to fall in love with the game in a welcoming, pressure-free environment. It’s moves like this that set Jain apart, they’re not just talking about making golf more inclusive; they’re actively building the culture to back it up. Hovsepian sums it up best — “Golf’s gonna look a little different once we’re done with it.” And he’s right. Jain is no longer just a brand; it’s a community with families, young players, and even total newcomers embracing a fresh perspective on the sport.

Clearly, it’s a brand all about joy, about families hitting the course together, kids picking up a club for the first time, and the idea that golf should feel like a game, not a test. Jain isn’t just imagining a different future for golf; they’re making it happen.